The Best SEO Tools in 2025: Free and Paid Options Reviewed

Get all these tools and more in one place with Moz Pro — your all-in-one SEO tool suite. Our free Brand Authority™ checker measures your brand strength on a scale of one to 100. But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools.

Most Effective SEO Tools for Small Businesses

The Standard plan is perfect if you’re new to SEO or just need the basics. SEO PowerSuite is offered in three pricing plans – Free, Professional, and Enterprise. To help you out, I have compiled a list of the top 23 most popular SEO tools on the market. Each one of them is a reliable solution that can help you to overcome your SEO challenges in an efficient way.

Advanced Web Ranking — Rankings In Real-time

They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building.

Best SEO tool for beginners

However, Semrush has additional extensions that can fill in some of those gaps, like its free AI Writing Assistant app. Plus, it integrates with Zapier, massively expanding its integration and automation capabilities. Here are some examples of how you can connect Semrush to all the other apps you use at work. The SERP Analyzer is also miles ahead of comparable tools from many competitors. I love the interactive chart that shows what links in the top 48 positions average for metrics like word counts, character counts, keyword density, and partial keywords. Below that, you can sort SERP links to see how competitors stack up for elements BHS Links like popular phrases, keywords, common backlinks, and other keywords.

Our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. Merkle provides access to a variety of other free SEO tools through technicalseo.com.

• This includes analyzing factors such as on-page optimization, technical SEO, and backlinks to identify areas for improvement and give tailored suggestions for optimization.
• Below, we’ve provided a comprehensive list of all the best SEO tools you can use to accomplish these tasks and more.
• In this section, we’re focusing on the title link and the snippet because these are the more visually significant elements.

Reports can be shared with others through the use of a unique sharing link. Get actionable insights into the performance of your keyword at a global level by tracking keyword positions from different geographic locations. Use Ranktracker to track global rankings data faster in order to expand your web presence, compete on a broader scale, and develop better location and language­-specific SEO strategies. Keeping track of your daily website rankings will give you all of the tools you need to improve your SEO. Keeping track of your site’s ranking manually is nearly impossible to do with traditional tools and would require you to hire full-time employees to do so.

«Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry.» The most trusted name, the most installed (30 million sites) and often, the most innovative. With the help of our friend Jono Alderson, they’ve created some amazing advances in the delivery of structured data.