How to Easily Perform Your Own 9 Step SEO Audit

This tool compares your website to your competitors in several ways, including by keywords, organic traffic, and more. It also provides data-driven recommendations for moving past your competition. With an SEO audit, your business can start improving your online visibility in search results. As mentioned, an audit provides your company with insight into your keyword strategy. With that perspective, you can discover your most and least valuable keywords, as well as new keywords. Intuitive experiences also signal to search engines that your site is valuable to users.

A sitemap.xml is essentially a list of all pages on your website that you want search engines to discover, crawl and index. It also lives on the root folder in most cases and can be found at domain.com/sitemap.xml. Keywords are essential to SEO, since they are what users search for when they are researching. Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them.

If you’re looking for a free site audit tool, SEOptimer is a great choice for you. It scans your website to find any issues that could be holding your site back from high rankings in search results. Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance.

UX, UI, & Conversion Rate Optimization (CRO) Services

So yes, Ahrefs is a great tool if you’re looking to quickly audit your site for SEO and technical related issues. The XML sitemap is for search engines to review pages that get added to your site, all in one place. Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas.

Always aim to leave the reader with immediately actionable next steps such as calls-to-action or links to resources. In the first part of your website audit, I’d focus on how users navigate your website — from your homepage to blog posts, to landing pages, and any related content in between. Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools. Website audits usually evaluate a site for its content and technical performance. For example, Google’s primary goal is to serve the best and most trustworthy content to users from reputable sources. Sites that comply with data privacy requirements will most likely be viewed as more authoritative than those that don’t have these essential legal policies.

Get a breakdown of all SEO issues

There are no hard-and-fast rules or predefined types of enterprise BHS Links SEO audits. Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself. Large organizations often have large, technically-complicated websites. These include highly dynamic websites that may have thousands of web pages across many subdomains. Many business websites are a “Frankenstein’s monster” of several different websites, often duct-taped together with blatant disregard for the concept of an SEO strategy. Even if the page seems fine and smooth visually, check its code anyway.

• Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS.
• Through machine learning, AI, and billions of data points, its delivered a 25% greater marketing ROI — on average — for our clients.
• Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results.
• If your pages are not being indexed, there are a number of issues that may be causing this.
• For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly.
• For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members.

While many agencies require a long-term commitment, Cadence does not. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool. While print ads have their place in specific strategies, SEO offers a far more versatile, cost-effective, and far-reaching approach. When compared to print advertising, the differences are striking.

All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic. Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals.

As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings. For a quicker check, you can also use the PageSpeed Insights tool. Simply enter the URL you want to analyze into the search bar, and the tool will generate a report with insights. The benefit of using WebSite Auditor to audit Core Web Vitals is that you perform a bulk check for all the pages at a time.

As you can see from the image above, links are broken down into indexable and not indexable and you can find the same issues across both categories. However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research. These are problematic because they waste “link equity” and provide users with a negative experience. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance.