Complete SEO Audit Checklist PDF & Excel Template for Websites

Start by checking if your website is indexed by Google and if there are any crawl errors. Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site.

Find competitor keywords with NEW Keyword Gap

As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority. In case you want to guide on claiming Semrush free trial, check this guide. Use the following link to try SEMrush Site Audit to find and fix your site issues today.

Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. Analyze your WordPress site to detect critical errors and get actionableinsights to boost your SEO and get more traffic. Regular monitoring helps you improve your site, adjust to the latest algorithm updates, and stay on course. For instance, you can set up automatic crawls to track the number of issues as you progress. If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl.

Check Brand Name Reputation

Your website’s SEO will improve as a result of your hard work. You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site. When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in search results. So for WebFX, branded SEO Anomaly keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results.

SEO tools used in this SEO audit guide

One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic. It provides valuable insights into keyword research, in-depth technical SEO audit issues, competitive and SEO analysis, backlink analysis, and more. Translating a website is time consuming and costly—because you’ll need to put in effort and ensure all versions show up in the relevant search results.

• In addition, you may consider auditing your SEO on a quarterly basis.
• If your SEO isn’t up to par, the impact of radio ads is greatly diminished.
• SEO tools and AI are increasingly helpful, but they’re still just tools.
• Navigate to the Search Results Report and select a period from the dropdown menu.
• If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one.